Last night’s Super Bowl was just what the NFL needed: an exciting, well-played game, largely devoid of controversy, full of compelling drama.
The ads, however, were duds. The Alexa commercial was clever. The NFL’s house ads with Eli Manning and Odell Beckham brought a chuckle or two. Some, though not many, thought the Tide commercials scored points.
Yet one ad drew criticism before the next snap of the football: Ram’s ad with a Martin Luther King, Jr. voice over. Although I’m willing to extend the benefit of the doubt to Ram and say that the ad was designed with good intentions, I have a list of reasons why it’s cringeworthy. Your thoughts? I’m also interested in your thoughts about what makes a Super Bowl ad good.